Less for more or More For LES?

On this day in history:

• Karl Benz patented the first “practical” gasoline automobile (1886)

• Kansas ratified the 18th Amendment, clearing the path for U.S. Prohibition (1919)

• The U.S. Olympic Committee selected Lake Placid as a future Winter Games host (1964)

• Space Shuttle Discovery launched, reinforcing Cold War–era aerospace dominance (1985)

• The San Francisco 49ers defeated the San Diego Chargers in Super Bowl XXIX (1995)

• Apple surpassed Microsoft in market capitalization, signaling a shift in tech-driven urban economies (2010)

• Blackstone announced a major logistics and warehouse expansion strategy (2018)

• GameStop volatility exposed the influence of retail trading on markets and capital flows (2021)

Adding to this impressive but somewhat random list is the following:

• More For LES announces plan to limit newsletter distribution to three times/week (2026). (I know, same level of gravitas. )

What is this about, you ask?

More For LES has grown at break-neck speed, thanks to you, dear reader. Your feedback, questions, support, and referrals have resulted in an impressive growth (and retention) rate. Here are some figures from the past 90 days alone:

>100% — subscriber growth
40% — Post views after initial send
20% — Average daily newsletter opens
10% — Average click-through rate on links
<3% — Average subscriber churn rate

That’s pretty good by most standards.

But it’s not good enough for me, and I’ll tell you why.

Having privately surveyed some of my most engaged readers, I know that people simply do not have the time or bandwidth to consume my meaty articles (and plant-based ones for my vegetarian friends ).

Thus, as of February 7 — which marks the 7th month since our first transmission on July 7 — we will reduce our newsletter distribution to two (2) days/week — Wednesday and Sunday.

Why?

We want all readers to have the opportunity to read every release completely, including after publication. Currently, the influx of new issues creates a backlog for readers to stockpile, which — let’s face it — no one returns to.

We want to continue delivering a newsletter that you can depend on — thoughtful, detailed, timely, and consistent — without compromising quality. Basically, they should feel like events that you can anticipate with relish. (Hot dogs and mustard welcome, too! )

We believe that, while we are More For LES — in this case — less will be more.

At the same time, we will continue:

• Producing the More For LES Shorts series — essentially video shorts providing insights, tours, and inside views of the neighborhood, properties, and relevant stories. These will continue to be located in the Notes section of our website.

• Building out the More For LES Service Directory, an ecosystem through which to share and explore recommended services providers across a broad spectrum of offerings.

• Releasing special updates, particularly if news breaks. (We’ll have to fix it!)

• Representing clients looking to buy, sell, and invest in property on the Lower East Side.

Rest assured, as well, that we are not making any other changes to our subscription model, i.e., we are not charging anyone to receive our content. You’ll just see More of us, LES often.

If you have any questions, thoughts, comments, or wish to learn more about how you can get more involved with More For LES — or how we can help you — please reach out!

For now, please enjoy our transmissions 6 days a week until February 7, 2026. On February 8, we will shift to 2x/week (Sundays and Wednesdays).